ERGO
concept
The project focused on creating a profound brand for a practitioner working with tarot, chakra analysis, and minerals — without visual clichés and simplified esoteric codes. The idea reflects the client’s desire for a holistic, mature, and intellectual image. It conveys the depth of her practice and highlights her unique approach to personal transformation.
challenge
The client had no visual or conceptual references and no clear understanding of the desired image. The main challenge was building the brand foundation from scratch—defining meanings and structure, and creating a visual language that would distinguish the practitioner in the market.
solution
Through a series of in-depth interviews, we identified how the client’s practice differs from common perceptions in the niche. We developed a restrained visual system based on natural and cosmic metaphors, integrated Nicholas Roerich’s paintings, and built a cohesive brand identity.
“ERGO” is a brand about inner choice, where visual language becomes a guide to the conscious self
The key visual reference was Nicholas Roerich’s work—as a metaphor for the inner journey, spiritual search, and the human connection with natural and cosmic forces. His landscapes, with majestic mountains, light, and depth, were chosen intentionally: they convey a sense of calm, strength, and inner grounding.
The brand name “ergo” works on multiple levels: as the Latin “therefore,” representing the logical continuation of inner choice; and as a reference to ego—not in the sense of selfishness, but as the conscious “I,” a point of self-awareness and interaction with the world. This combination accurately reflects the essence of the client’s practice—working with the inner core of the self.
stage: In progress
2025-2026
service type:
client:
Valentina Kesonen
key results
The project established a unified system of visual and conceptual communication, covering the website, social media, print materials, and packaging, forming a cohesive professional image and laying a solid foundation for future launches, events, and the ecosystem of Valentina’s products.
