Sensory Experience
concept
The idea was to create a unique sensory experience that enhances emotional engagement and offers a new way to experience art. As a result, it attracts visitors, raises awareness of the exhibition and its artists, and provides a memorable, media-worthy experience.
challenge
@artishok_me and the @hel.perfume.club connected instantly — it was a perfect creative match that required almost no discussion. The only real challenge was the extremely limited preparation time, as the event took place during the busy pre-Christmas period
solution
We created an olfactory map for KAJO 1, offering perfumery interpretations of each artwork. The installation became an independent artistic experience within the exhibition, with clear dramaturgy, sensory logic, and audience engagement.
the KAJO side event, which coincided with Finland’s independence day, became a key highlight of the exhibition’s program
The day opened at 13:00 with an introduction to the artworks and the participating artists. At 15:00, guests experienced olfactory compositions created in response to the pieces in the KAJO 1 exhibition “Light & Connection”: a “1 artwork = 1 olfactory journey” format that invited visitors to imagine what each artwork would smell like if it were a scent. At 17:00, the atmosphere shifted into sound, with a homage to Mika Vainio’s posthumous album Sysivalo (Sähkö Records), a title combining the Finnish words “sysi” (dark) and “valo” (light). The event concluded at 19:00, leaving visitors immersed in a multilayered experience that blended sight, scent, and sound.
stage: done
6.12.2025
service type:
client:
Non-Profit Art Association KAJO
impact
The most common question from visitors during the event was: “When will the next one take place?” For most guests, it was their first time experiencing visual and olfactory art together. The scented interpretations of the artworks delighted the audience and, most importantly, achieved the client’s goals — enhancing the perception of the pieces and making them more memorable. Many noted that the aromas made the artworks “stick in their memory” and “feel deeper.”
